Customer retention is a big deal; in fact, it’s huge. It costs exponentially more to find and win over new customers than it does to keep your existing customers, so it’s worth the time and effort to ensure you have a solid plan to hang on to them. Luckily, today’s customers are pretty straight-forward. They’re discerning, but they’re also pretty specific about what they’re looking for.
There are a few things your service department can do immediately to ensure you keep your existing customers—and the good news is they’re all fairly easy to accomplish.
NOW is your time, dealerships. You’ve got the tools, the tech, and the talent. All you have to do is take advantage of what’s at your fingertips. So, get out there and do your thing. Build some great relationships and show your customers you’re there to meet their needs.