5 Ways to Inspire & Retain Millennials Employees At Your Dealership

Every day, more millennials are immersing themselves in their careers, and there are several reasons you should be looking to fill positions at your dealership with this generation of professionals.  While millennials may have erroneously been saddled with bad reputations when it comes to their work habits, there are numerous advantages to hiring them—and ensuring you retain them—in your workforce.  In addition to the fact that they are tech-savvy and able to quickly adapt to the latest tools and trends implemented in your dealership, they’re also able to relate to younger shoppers.  On top of that, they are dedicated workers who want to find jobs where they can have increasing responsibility and make a difference.

Reaching and retaining millennial professionals will help your dealership succeed as a new generation of consumers shops for and purchases vehicles.  By bringing these pros into your dealership, you’ll ensure you reach more shoppers in a variety of ways:

  • Reaching Millennial Consumers
    Millennial consumers are expected to account for 40% of all new-vehicle buyers by 2020. With this in mind, it’s likely millennial customers will gravitate toward and listen to your millennial sales pros.  Because of their closeness in age and ability to relate to each other and share technology, your millennial staff members will be able to make connections and earn the trust of millennial customers more easily.
  • Adopting Trends & Technology
    Millennial employees will lead the charge when it comes to encouraging others to give new tools and tech a chance throughout the dealership.  85% of millennials now own a smartphone, and they rely on apps more than any other generation.  This alone reveals the mobile and tech-savvy nature of millennials.  You can leverage their knowledge and enthusiasm, and others throughout the dealership will follow suit and utilize valuable tools to boost interaction with customers.
  • Millennial Dedication & Drive
    Millennial professionals are driven to perform and do their best in careers where they feel they are valued and where they can make a difference.  Expected to account for 75% of the workforce by 2025, this group of professionals is full of innovators who want employers to maximize their skills.  Dealerships that lean into their drive and create opportunities that allow them to grow in their careers will reap the most from these young professionals.

The Professionals Dealerships Want

Wise dealerships looking toward the future and toward innovation to reach modern consumers will seek out millennial professionals.  However, in order to attract top talent and retain them, many dealerships will need to re-think a few things.  Millennial professionals will bring many benefits to your dealership, so start inspiring them and capturing their attention by doing 5 easy things:

  1. Consider work hours.
    While dealership work hours are fairly similar anywhere you look, some dealerships have already begun to take millennials into consideration when planning their business hours.  By either offering varied dealership hours or flexible employee hours, you can let employees know you recognize and appreciate their need for a positive work-life balance, which is often more valuable than pay rate alone.  Keep in mind, millennials tend to be more time-oriented as opposed to money-driven, looking for jobs based on better hours as opposed to better pay.
  1. Look at pay.
    Millennials are interested in more stable salaries, opting for steady paychecks over jobs that are commission-based. While it isn’t all about the money for millennials, they prefer a steady flow of income in order to know exactly how much they’ll be bringing home. This attracts them to jobs that are hourly or salary-based, a trend that is triggering more dealers to look at salary-based pay plans.
  1. Encourage them to make a difference.
    According to a 2015 study, the most important consideration for millennials seeking employment is a company’s purpose. In fact, three-quarters of millennials stated all businesses put too much emphasis on profits and not enough on how they can help society as a whole. Dealerships that are focused on community, environmental responsibilities, and charitable programs will stand out to today’s top millennial talent.
  1. Create opportunities.
    Millennials want to be on the fast track, and much of that can be attributed to the technology they’ve grown up with.  Things have always moved at a quick pace for them; and they want to move quickly in their careers as well.  When dealerships offer opportunities for growth, mentoring, and leadership, millennials will be more satisfied in their professional positions.
  1. Offer transparency.
    Millennial professionals look for opportunities where open communication and transparency abound.  In fact, 84% of millennials confirm they would choose a job for its open communication policy over a perks package.  This means that dealerships working toward creating open, honest environments where feedback is welcome and interaction between all levels of professionals is encouraged will be well ahead of the competition when it comes to winning over millennial job seekers.

Many dealerships are falling into the employee turnover trap by dragging their feet and delaying change, but as more millennials join their professional ranks, it will be important to take a closer look at ways they can meet in the middle and offer the flexibility young professionals are looking for in their careers.

Dealerships that welcome millennials, leverage their unique talents, and lean into the energy they bring to the workforce will be able to create stronger relationships with today’s consumers and get ahead of the competition.  By looking for the strengths this generation brings to your dealership and by being a proponent of their work, you’ll not only maintain your top talent, you’ll gain loyal employees who will work hard to ensure your dealership succeeds.

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