1. What inspires you?
The biggest thing that inspires me is seeing my team succeed as we learn and grow together. I have a huge amount of passion for my craft as a social advertiser, and as I witness my team develop the same passion and skills, it inspires me to keep learning and growing to advance them, and PCG Digital.
2. Besides NADA Show 2019, what’s “not to miss” for you in San Francisco?
I visited San Francisco for the first time 3 ½ years ago when I traveled to Facebook HQ, and I can’t wait to go back! I’m pumped to explore Pier 39 again, and PCG Digital will be hosting a cocktail hour at Tabletop Tap House! This also will be the first work trip I bring my fiancé along to, who’s also in the auto industry.
3. You’re not just a social media strategist and blogger; you’ve also written a book. No small feat! What was that experience like?
Writing the book was a very humbling experience. I started to write the book in the summer of 2016 and had this vision of me looking like Carrie Bradshaw typing away while looking out my window. It started off that way, but then came the intense deadlines, and the edits, and I worked with some awesome folks who were very tough editors. The best advice I got while writing the book was from Brian Pasch, who has put himself out there many of times with books. He said to me, “No matter what people think of the book, at the end of the day, you’re still you and you know who you are.” It was a great confidence boost that helped me finish, and here we are in 2018 with readers still purchasing their copy and telling me how much it’s helped them.
4. Favorite book of all time?
My favorite book of all time is My Notorious Life by Kate Manning. It’s about a midwife who did fantastic things for medicine in Victorian New York City. The main character was a first of her kind. Not many people know this, but I did start my career in health care (also went to nursing school for three years) so medicine is still a hidden passion of mine.
5. Can you tell us something interesting or quirky about Brick Township, N.J.?
Brick is located along the Jersey Shore, and all the towns that align the beach have a great vibe to them. My family beach town is Manasquan, N.J., about 10 minutes away from where I bought my home in Brick, N.J. My family has been in Manasquan since the 1950s and we’ve sat in the same spot on the beach since then. I come from a long line of beach lovers. My fiancé and I also met in Manasquan (in 2011) at a bar called the Osprey, which has been open for over 70 years. Bruce Springsteen’s “Seaside Bar Song” was written about the Osprey. There’s a lot of history for a lot of families and friends in these seaside towns … that’s why I’ll never leave the Jersey Shore.
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