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Author: Alex Jaksetic

Innovation in the Service Drive: The Key to Happy Customers

It’s time to take a good, long look at your service department.  These team members are much more than parts specialists and certified technicians.  They’re also customer liaisons, relationship experts, communications professionals, and product consultants.  They’re a vital part of the customer experience at your dealership.  They’re the ones who are on the front lines when it comes to ensuring customers leave feeling satisfied—and that makes them a key part of your business.   It’s a competitive marketplace, and customers pay attention to every detail.  While waiting for their vehicles, they’re actively making decisions about recommending your dealership to...

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Just One Disengaged Employee is Costing you more than $3200 per Year.

You’ve know employees can cost your company a significant amount—much more than most companies want to think about paying.  But what do you stand to gain when you put in the time and effort to truly engage your employees and establish a positive culture throughout your business? The connection your employees have with your customers is a valuable tool for growing your brand.  The more employees are able to connect with your customers on an emotional level, the more they will be able to foster connections that will solidify your business partnerships.  Study shows one engaged employee can reach...

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Boost Employee Engagement to Drive Dealership Success

The level of employee engagement at your dealership can define the entire mood for both customers and staff; in fact, it can make or break the success of your business. Employee disengagement has become an epidemic across the country, with nearly 70% of U.S. workers reported as being disengaged at their jobs.  The great news for dealerships, however, is that there are a number of innovative ways to involve employees and boost their engagement, leading to a happier, more productive, and involved staff. Engaged and Disengaged Employees Disengaged employees feel disconnected from their work, resulting in decreased productivity, both...

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Consistency is Key: Branding with Purpose

Bruce Springsteen once said, “Sustaining an audience is hard. It demands a consistency of thought, of purpose, and of action over a long period of time.” Although he was referring to his journey to fame, his thoughts are very applicable to maintaining a consistent brand. Establishing brand consistency within a dealership is about more than just creating rules and setting the standards. Keeping a consistent brand image means you must uniformly brand yourself to your potential customers and current, loyal buyers. Brand consistency significantly impacts your brand recognition leading to heightened sales. There are two ways dealerships can demonstrate...

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