Serve to Sell on the Drive

If you want to get the best out of any kind of data-mining solution, it’s worth the time to backtrack to your verbiage and rethink what you’re saying when you approach the customer. It is here that the differentiation between an “owner base” and a “conquest customer” is the most pronounced. Typically, though, in this industry the same approach is used universally: “Would you like to buy a car?” “We really need your car!” “What if I could pay you more than it’s worth?” “I have a customer looking for exactly a car like yours! To compensate you, I’ve...

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