How’s Your Dealership UI/UX?

When you hear somebody mention “UI/UX,” you might think that the discussion is a deep dive into software design that doesn’t pertain to you. But UI/UX is far from limited to software. It’s the visualization and user flow of the product itself, created by front-end designers and developers, but it’s also the experience that users have as they interact with every aspect of a company’s products and services. You could even say that UI/UX is everywhere, at all times: There’s always a “user” somewhere, interacting with something. At your dealership, UI/UX happens when customers (users) walk through the front...

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