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Author: Cathy Nesbit

14 Surefire Ways to Know You Are Completely Doing Social Media Wrong at Your Dealership

Not sure you’re doing social right? With seven years’ experience as the director of social media at Harry Robinson Buick GMC, Cathy Nesbit knows what differentiates good social media efforts from bad. Here are her 14 telltale signs you’re doing it wrong. 1. You’re just wingin’ it. 2. You think it’s an awesome idea to share only OEM content. 3. Great customer service and asking for reviews is only for “online stores.” 4. You tried starting a video series, it just didn’t catch on. 5. There’s never time to serve your community. 6. You wonder why automotive pros waste...

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Social @ Its Finest

About 10 years ago, social media was becoming very popular and businesses started using it as a new marketing tool. In 2009, the owner of the recording studio where I was employed at the time attended a seminar about how social media could forever change the way business is done. We were sold. We immediately started brainstorming, creating, and integrating social media into our business culture. I loved showcasing the unique personalities in the music world through social media. When the economy took down the studio, I landed in the car business, working for another forward-thinking woman who had...

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