5 Ways to Value Your Receptionist – You’ll Sell More Cars

In the day-to-day world of trying to properly serve customers, and the multiple challenges that go along with selling cars, one of the most important people at a dealership often gets overlooked. Your receptionist is the face of your dealership, and is often a potential buyer’s primary contact. They answer the phone, help schedule appointments and are a catalyst to make sure business flows seamlessly. If this person feels undervalued, a customer will pick up on that energy of discontent. Would you want to buy a car, or anything else, from someone who is pissed off because they are...

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