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Author: Joey Little

Can Social Media Serve a Purpose When Tragedy Strikes?

Social media is about connections—keeping in touch with those we care about. In business, this certainly includes our customers and employees. Although most of our posts could be categorized as “light entertainment,” sometimes the expansive reach of social provides the perfect forum to make a real difference. When Hurricane Harvey blasted Texas on August 17, it was the first major hurricane to make landfall in the U.S. since Wilma in 2005. More than 40 inches of rain fell in many areas in just four days as Harvey slowly meandered across the state, causing catastrophic flooding. Hundreds of thousands of...

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In The Box with Mike Marcotte

(Note to readers: Our complete interview with Mike Marcotte will be included in the January 2018 issue of Modern Dealership.) At 33, Mike Marcotte may seem to be on the young side for running a dealership, but considering he got started in the business at age 14 and worked in all but two positions (“I never worked in tech or parts, but I still want to learn!”) before being named president, his age is just about right. Read on to see how Mike is continuing the legacy started by his grandfather at Marcotte Ford more than 50 years ago....

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Frenemies: Conquering Your Love-Hate Relationship with Data

Big data is too overwhelming. It’s too complicated, too confusing, too time-consuming, and too expensive. If you’ve ever made any of these statements—or heard someone at your dealership say something similar—you’re not alone. Many see data as a frenemy, both a friend and an enemy. And that’s because they’ve been told they need to utilize the insights they can glean from data, yet they’re not sure how to use data to help their businesses or help consumers find what they’re looking for in the marketplace. While businesses are looking to boost their bottom lines by delivering precisely what shoppers...

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We Asked and You Told Us: The 26 Car Dealers to Connect with Right Now on Facebook

Now that selling cars on Facebook is no longer a myth and more car dealers are using it for their own marketing, retention, and lead sourcing, we asked the Modern Dealership network, “Who are you following on Facebook that moves metal daily?” Here is the first round of online superstars. Click their pics and connect with them today. Nate D. Allen Sales Professional and Product Specialist at Checkered Flag Honda Desiree Lovell Sales Representative at Steve Landers Chrysler Dodge Jeep Matt Raymond Digital Marketing Director at Halterman's Toyota Jake Davis Internet Relations Manager at North Georgia Toyota William L...

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In The Box with Mike Davenport

Mike Davenport didn’t become a 30-car-a-month sales guy overnight. He consulted the best in the industry and applied hard work, innovation, and dedication to get there. In addition to his impressive sales numbers, Davenport is well known in the industry as a leader in personal branding – an empire he’s built through careful attention to his customers and the creative use of social media. We sat down with Davenport to pick his “always on” brain at Internet Battle Plan this August. 1. What was the make and model of the first car you purchased? The first car I purchased...

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