Dealers Turn Detail Departments Into Revenue Sources

For too long, the in-house detail departments of new car dealerships have dragged down profit. Yet auto detailing is essential not only to get vehicles into pristine salable condition, but also to earn strong customer satisfaction reviews. One reason for this financial drain has been the industry’s typically disorganized, nonstandardized approach to detailing, which results in an unnecessarily high cost of labor, chemicals, and materials with slower turnaround and lower quality work. Now, however, top dealers are taking a page from the auto industry’s lean production techniques. They are managing equipment, personnel, and materials to optimize productivity, workflow, and...

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