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Author: Mat Koenig

Avoiding the Technology Squirrel in Automotive

If you’ve got children, or you’re just a fan of animated film, you’ve probably seen the movie “Up.” In the movie there is a lovable talking dog named Dug. His master gave him a collar allowing him to talk, which was pretty slick, but Dug had one problem. Every time he saw a squirrel, his attention was taken away from what was important, said “Squirrel,” basically freezing in place. What in the heck does this have to do with technology in the automotive industry? Everything. There are new companies showing up every day that offer exciting products. With so...

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Forget Selling – Let’s Talk About Buying

Think of what your experience is as a customer, not just as a salesperson. This month in Modern Dealership magazine, the focus is on the consumer experience, and one thing we don’t talk about enough is the fact that you – whatever title you have in a dealership – are a consumer. In our industry, we are used to having consumers and the media complain about experiences when purchasing vehicles. Meanwhile, it doesn’t seem like other business industries have to answer for their practices as much as we do in car sales. How Do You Like to Shop for...

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Generation Next is Generation Now

As the founder and CEO of a Spanish language marketing company, BDA Spanish, the first question I get from most dealers I meet is: “You speak Spanish, right?” And my answer is: “No, I got a D in Spanish.” This always leads them to ask: “What made a white guy from Michigan decide to create a Spanish automotive classified site—the only true Spanish automotive website platform in the United States?” The answer is simple, and I’ll share it with you at the end of this article. But first, I’m going to share some important information about why you want...

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Learn from History; Don’t Repeat it

In 1994, I was excited to begin my new career as a car salesman. When the other four guys showed up for their first day, too, I realized the dealership was using the spaghetti hiring method: throw a handful at the wall and see what sticks. Be Honest with the Customer We were all given a quick speech, a tour of the lot, shown where the keys were, and told to turn everyone over to a manager before they leave. Then they equipped us with three tools: a desk, a phone, and a phone book. We were told to...

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