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Author: Mat Koenig

Generation Next is Generation Now

As the founder and CEO of a Spanish language marketing company, BDA Spanish, the first question I get from most dealers I meet is: “You speak Spanish, right?” And my answer is: “No, I got a D in Spanish.” This always leads them to ask: “What made a white guy from Michigan decide to create a Spanish automotive classified site—the only true Spanish automotive website platform in the United States?” The answer is simple, and I’ll share it with you at the end of this article. But first, I’m going to share some important information about why you want...

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Learn from History; Don’t Repeat it

In 1994, I was excited to begin my new career as a car salesman. When the other four guys showed up for their first day, too, I realized the dealership was using the spaghetti hiring method: throw a handful at the wall and see what sticks. Be Honest with the Customer We were all given a quick speech, a tour of the lot, shown where the keys were, and told to turn everyone over to a manager before they leave. Then they equipped us with three tools: a desk, a phone, and a phone book. We were told to...

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