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Author: MD Team

Consumer Profiling Can Help Your Dealership Gain Customers

When it comes to consumer profiling, as well as suggestive or smart marketing, several companies are paving the way and providing tactics that can benefit dealerships. For instance, we’ve all seen how Amazon automatically offers a purchasing suggestion based on browsing history and what other customers have viewed and purchased. This is smart marketing at its nest. Without waiting to bother customers post-purchase via email or requiring them to go back to the website to make a separate purchase, Amazon nonchalantly provides suggestions while customers are in the process of purchasing. Even though there is an endless amount of...

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Mine Further & Deeper for Success

Equity Mining Is Only Part of the Picture– Data Mining Offers So Much More It is human nature to want to keep to the familiar and reject change, but when it comes to lead and sales generation, embracing the future of data mining is key to success. Equity mining – that is, searching for customers who have equity in their vehicles and thus are good candidates for buying a new car – has been a useful tool for dealerships for many years. However, the depth and breadth of this kind of research only goes so far, and in fact...

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Harvey Takes a Bite Out of August Auto Sales

Alexandria, VA (September 5) – The American International Automobile Dealers Association (AIADA) today released August sales figures for the international nameplate auto industry. Brands sold by America’s 9,600 international nameplate franchises accounted for 55.5 percent of all new vehicles sold in the United States in August, down from 58.5 percent in July. AutoData Corp. reports that the seasonally adjusted annual rate (SAAR) for August was 16.14 million units, compared to 17.22 million units in August 2016. Unadjusted for business days, sales of all brands were down 1.9 percent from last August and 2.7 percent for the year-to-date. Industrywide, 1,483,330 vehicles were...

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The ROI of Relationships: Know Your Most Valuable Customers

Relationships Take Work Dealerships that identify their most valuable customers immediately set themselves up for success. They know there’s power behind the relationships they build with shoppers, and the more they interact, engage, and improve the customer experience, the more loyalty and trust they’ll gain. Relationships take work. In fact, building relationships can sometimes seem like a lot more work than simply tossing marketing materials out and hoping something sticks. But we’ve learned over time that “guesswork marketing” is no way to build a brand. Instead, smart dealerships rely on solid data insights to help them reach consumers and...

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