Author: MD Team

Equity Mining Is Only Part of the Picture– Data Mining Offers So Much More It is human nature to want to keep to the familiar and reject change, but when it comes to lead and sales generation, embracing the future of data mining is key to success. Equity mining – that is, searching for customers who have equity in their vehicles and thus are good candidates for buying a new car – has been a useful tool for dealerships for many years. However, the depth and breadth of this kind of research only goes so far, and in fact...

Relationships Take Work Dealerships that identify their most valuable customers immediately set themselves up for success. They know there’s power behind the relationships they build with shoppers, and the more they interact, engage, and improve the customer experience, the more loyalty and trust they’ll gain. Relationships take work. In fact, building relationships can sometimes seem like a lot more work than simply tossing marketing materials out and hoping something sticks. But we’ve learned over time that “guesswork marketing” is no way to build a brand. Instead, smart dealerships rely on solid data insights to help them reach consumers and...