Why Car Dealerships Need To Embrace Digital Disruption, Before It’s Too Late

Not surprisingly, given the social media and digital age we’re living in today, more than 59 percent of people use the Internet to research their car-purchasing decisions. Of those people, 71 percent look for pricing, 68 percent look at cars for sale, 64 percent compare different makes and models, and 46 percent try to locate a dealer or dealer information. Like every industry today, automotive is at a critical crossroads in regard to adjusting to the new consumer-buying habits. We are living in the age of Amazon and Uber and expect convenience and transparency. Especially when shopping for a...

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