Today’s Golden Opportunity: Dedicated Service Websites

The wheel. The steam engine. The internet. These inventions were all important moments in American history that still have a strong impact today. While today’s dealerships spend thousands of dollars every month trying to reach people who are shopping for vehicles online, many ignore their most profitable area—the service and parts departments. How big is the automotive parts and service market? $340 billion annually! Today, dealerships only capture about 30 percent of this revenue. The other 70 percent is going to non-dealers, like Meineke and Jiffy Lube. A statistic from NADA says, “Less than 3 percent of any dealership’s...

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