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Author: Robert Christman

Keys to Maintaining Profit with the Next Generation

Falling gas prices. Rising gas prices. Hurricane Harvey devastates Southeast Texas. Hurricane Irma crushes Florida. All of these are major factors in the auto industry today, shifting the needs and desires of the buying cycle. Change is happening all around us. How do we keep up with the change? Or better yet, get ahead of it? Millennials represent 77 million Americans, or one-quarter of the U.S.-buying population. They wield $1.3 trillion in buying power. Getting ahead of this generation is not as daunting as you may think when you know what they’re looking for: A vehicle with all the...

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Use Data to Become CPO Savvy

New car sales are not meeting forecast rates and used car sales are also behind predictions. Yet there’s still great opportunity to bring your dealership to record profits in 2017. How? A specifically targeted certified pre-owned program! Building a successful CPO system takes work — and an in-depth understanding of your customer base. If you have a good grasp of your customers’ needs, you can identify which ones will be a good fit for a CPO vehicle. Fortunately, finding the perfect matches for your CPO program is simple. That data is already logged in your CRM. You just have...

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CPO Yesterday to Today: An overnight Success

James Dyson, the founder of Dyson, is considered an overnight success. He has become one of the most popular and successful vacuum manufacturers, thanks to his relentless entrepreneurial spirit. Dyson is personally worth $5 billion – a net worth he didn’t acquire through luck. He knows a thing or two about failure. There were 5,127 failed prototypes before his first model was proven successful. This journey also took 15 years, far from an overnight success. While some entrepreneurs might have given up after a few failed attempts, Dyson remained determined. In that light, the automotive Certified Pre-Owned programs are...

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