Author: Rex Weaver

Consumers today have more choices in services and products than ever before, and yet they seem more dissatisfied. They have greater access to information, but this data seems to make the process even – not less – complicated than when choices were limited. The reason for this? We’ve shifted from a transactional economy to an experiential economy. There are three entities involved in a transaction – the service provider, the market, and the client. Previously, value was determined by the service provider and the market, and the client was left completely out of the transaction. The individual wasn’t “in”...