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Author: Rebecca Fischer

In The Box with “Red” (Marissa Molnar)

Nicknamed “Red” because of her striking auburn hair, Marissa Molnar is about as big into cars as a person can be: She sells them, fixes them, and races them. Find out which of the three gets her motor running the most, and why she’s never believed in taking the easy road. Having just turned 30, Molnar says she’s learned that staying challenged is key to her success. She recently moved from a large dealership that sold Chrysler, Jeep, Dodge, and Ram to one that sells Mitsubishi exclusively. Her reason? “I’d hit a learning plateau at my old dealership, which...

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Single Platform Technology: An Instantaneous, Continuous Connection with Your Customers

In today’s connected world, meeting customers early on in their car-buying journey, and staying with them throughout, is critical. Luckily, technology makes it easier than ever before. The first place you’ll want to meet up with customers usually is online. Last year, car shoppers spent an average of 13 hours online researching vehicles, pricing, etc. They also turn to social media for opinions from family and friends. By the time they come to you, they’re pretty much ready to buy. That is, if they ever make it to your store. With the average car buyer visiting two or fewer...

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In The Box with Katie Wagner

Getting her start in automotive as a receptionist, Katie Wagner tells Modern Dealership’s Joey Little how she found a weakness at the dealership where she worked and created a solution for it – growing her career at the same time. Check out her story, and her three tips for running a successful BDC. 1. First of all, I heard you just had a baby? Yes, Charles. He just turned 3 months today, and he rolled over a quarter of the way, so we’re getting there. 2. Congratulations to you and your husband, that’s great. How long have you been...

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