Author: Rebecca Fischer

It’s widely known in the industry that just 19 percent of employees at car dealerships are women, with most of them in lower-earning support positions, according to NADA numbers from last year. Of those who are in sales, 90 percent leave within 12 months. It’s not uncommon to find imbalances between women and men in different careers; for example, 93 percent of dental assistants are women, as are 60 percent of pharmacists, and 36 percent of lawyers, according to the U.S. Department of Labor. What this article addresses is, why aren’t more women working and staying in car sales...

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A Q&A with BDC Expert Sara Shabana Given our post-peak sales in 2017, and with 2018 showing no signs of an upward swing, generating quality leads has become more critical than ever for the health and profitability of dealerships. Here, BDC Builder Founder Sara Shabana shares tips on some of the ways that dealers can capitalize on quality lead generation through CRM best practices, as well as what’s to come from an industry perspective. From your BDC perspective, what are the missed opportunities dealers are facing in this current sales climate when it comes to their CRM? Dealers are...