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Author: Shaun Raines

Site Search: To Filter or Not To Filter?

Let’s be upfront about this: I advocate filtered site search as opposed to free formsearch, and here’s why. When it comes to finding things on your website, your customers are either clicking buttons or using a search box. This is true whether you sell cars, cookies, or clothes. Nearly every person on your website who is looking for a particular vehicle will either click on the “New” or “Used” buttons that you (likely) have in your navigation bar, or they’re using the search box and manually typing it in.  And therein lies the problem, at least a potential one....

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Rage Against the Machine: Getting Your PPC Automation Straight

In the wonderful world of pay-per-click (PPC) advertising, we’ve all come to know and love – to some degree – automation services. For most of us, using automation with our paid search efforts has made life easier. But, while it can certainly make your PPC campaigns run more efficiently, it can also waste money at a pretty alarming rate if not set up correctly. Now, I love a good rock ‘n’ roll reference, so today I’m talking about raging against the machine of artificial intelligence so that you don’t spend money on something that’s simply not working. There are three main...

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Test, Test, Test Your Local SEO Strategy Out!

EmailWant to know one of my secrets to staying ahead in local SEO? Don’t believe everything I say. What do I mean by that? Well, it’s important to use industry research, knowledge, case studies, and best practices when putting your local SEO strategy together. But you can’t just rely on other people’s research, even if they happen to be experts. The real way to get ahead of the curve is by doing your own testing and optimizing. Let’s talk about that. Now, I know that a LOT of people swear by the Local Search Ranking Factors survey (LSRF). Heck,...

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