Common Sense Creates Profit

“Deals are made or lost over a couple of words, not a couple of dollars” is something a good friend of mine once said when discussing how to make or break a car sale. These words ring true when considering how lack of training and lack of common sense on the showroom floor can cost dealerships thousands of dollars and some happy customers. The problem is that many dealerships still manage sales processes and the sales desk the old way. Ask a desk manager or closer how to dissect a TrueCar price certificate or an Edmunds Price Promise certificate...

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