Meet the Writers of Modern Dealership Magazine
Social Media Director at Harry Robinson Buick GMC
Cathy is the Social Media Director at Harry Robinson Buick GMC in Fort Smith, AR. She is passionate about learning, leadership & analytics. Her writing of late includes daily updates to a plethora of social media outlets as well as the dealership blog, where you will find news about the folks who work here at the dealership and rants about Carfax & warranty scams. She has written several articles for various automotive magazines, has been featured as the subject of articles about automotive social media personnel, and was a DSES Best Idea Finalist.
Social Media Specialist at PCG Companies
Denise started her professional career in health care. She took a leap of faith and advanced herself in the ever-changing world of Digital Marketing. At PCG Companies, leading the social team, her day to day is spent keeping the wonderful team, as well as her clients, up to date on the latest social trends, and perfecting the social media sales funnel. At PCG is where she also found her voice, and began speaking at private events for dealer groups, as well as DMSC 2016/2017 and Driving Sales Executive Summit. She is in the process of finishing her first book. Set to be released March 2017, Can You See Me Now? is a book based on helping the auto industry succeed in digital paid advertising.
Business Development Manager at Johnson Motor Sales
Katie is a multifaceted manager with a background in Sales, F&I, Social Media, and currently has a direct focus of Business Development. She believes that with proper follow through and establishing a genuine dealer culture, it will result in a higher rate of customer loyalty and lower employee turnover. She has been a guest speaker on CBT’s Kain & Co., involved member of the NCM 20i8 Internet Sales/BDC 20 Group, and spends time speaking to students about defining personal success.
Senior Vice President Sales - AutoAlert
For the past 20 years Kendall has been helping companies in the automotive industry tap into the revenue potential of the internet through education and technology solutions that generate revenue. He is passionate about helping automotive dealerships leverage the potential of digital and content marketing, and has worked with more than a thousand local dealerships to implement lead generation, customer engagement, SEM, SEO, social media and CRM initiatives.
President Storytailer LLC & Corporate Storyteller
Arnold has over 14 years of experience in the auto industry, 7 of which were in retail before transitioning to positions which allowed him to share his knowledge and expertise in sales, digital marketing and social media with dealers. His retail experience encompasses most dealership sales and management positions with the majority of it as an Internet Director for two large auto groups in Southern California. He is an active and respected member of the online automotive community and is known for his expertise in digital marketing and social media.
Director of Social & Digital Engagement
Joey Little is well-known in the automotive industry for creating leading-edge social and digital media marketing, advertising, and communication strategies, and is a sought-after speaker on these topics at premier auto retail workshops worldwide. Working closely with the metal-movers and wrench-turners at dealerships across the nation, Joey’s integrated perspective on how dealerships operate at a core level offers valuable insights to the industry.
CEO of BDA Spanish
Mat is the CEO of KonigCo and Buscador de Auto, helping the best car dealers in the world get even better by focusing on generating first party opportunities and reaching U.S. Hispanic auto buyers. He served in various sales and leadership roles on the retail side of the industry for 12 years before becoming Sales Training Director for one of the largest automotive groups in the Midwest. In 2006, he went to work with Cars.com, ultimately becoming their Sales Training Manager before moving on to Edmunds.com where he launched their Direct to Dealer Program in 2010. A highly sought after presenter, Mat is a regular speaker at events like Digital Dealer, Jim Ziegler’s Internet Battle Plan and Sales Management Super Conference because his real-world strategies are proven to help dealers make more money. Mat is also the Co-founder of the Rockstar Auto Conference which is taking the industry by storm (RockstarAutoconference.com) and the author of the books Winners & Losers and This Book is For YOU Stupid.
Owner Leman Public Relations
Jim is a former Ford salesman, writing about retail automotive operations since 1992. With a degree in magazine journalism, he is a former managing editor for Dealer and Dealer Fixed Ops magazines, but still contributes F&I pieces to Wards Dealer Business. He was also a practicing daily newspaper reporter for five years before entering corporate marketing on the non-automotive side. With all his experience and background in writing, he then started a freelance writing business in the early ’90s.
Founder of BDC Builder
Driven, Dynamic, Engaging Goal & Profit orientated Automotive Management Professional with an extensive and proven background in all aspects of E-Commerce -Business Development, Retail, B2B for 10+ years.
Bottom-line achievements based on decision making, team building, motivation and outstanding client satisfaction. Able to quickly and effectively identify areas of opportunity and then implement established & proved strategic direction and then implement procedures and protocol to attain all objectives.
Director of Service Innovation at Lehigh Valley Acura
Rex has over 30 years of experience in fixed ops and sales. He is always working to allow exponential technology to escalate performance and experience in the automotive industry. His goal is to follow shifting demographics and match dealership performance to allow clients to be co-creators of a “user defined service and sales experience”.
Senior-Level Sales Leader, Revenue Through People, Process and Training
Rob Christman is the author of “Postcards From The Road; 14 Winning Life Strategies Through The Eyes Of An Automotive Pro.” He is a 15-year veteran of the auto industry and has worked for top brands such as Autotrader and Kelley Blue Book in both corporate product development and field sales positions. Rob has presented at many industry conferences, most recently at the 2016 Used Car Week CPO Forum.
Asset, Marketing and Strategic Planning Manager at Sam Pack’s Five Star Auto Group, Dallas, Texas
Brian Huth is an executive with the Pack Automotive Group in the Dallas area. Starting his career as an auto technician, Huth has over 40 years of experience in the auto industry. After 15-plus years in Fixed Operations, he became a general manager of a Honda store in Dallas before beginning his work with Sam Pack as general manager of two of his locations. He currently works in the Pack Automotive Group corporate offices overseeing assets, marketing, group process improvement, and strategic operational planning. He and his wife of 30 years, Johnna, have raised four young adults, three of whom have teaching/health care occupations, and one who is following in his dad’s footsteps with an automotive career.
Write for Modern Dealership
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