Ford Motor Company obviously relies on its dealerships to sell cars, and they were given a shout out by Jim Farley, the OEM’s president of global markets, at the recent NADA/J.D. Power Automotive Forum in New York City.
Automotive News reported that Farley said auto dealerships will continue to play a vital role in car sales, though there will be some changes in the future. He pointed to an evolution that will focus on smaller showrooms, “less conquesting” and a more personal relationship between dealers and consumers.
Farley stressed that stronger relationships can be built with customers if the used-car and fixed-ops departments are given special attention. The main focus, he contended, needs to be on customer experience.
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