AIADA Names Utah Dealer Brad Strong as 2018 Chairman

AIADA Names Utah Dealer Brad Strong as 2018 Chairman

“Trade wars have real consequences”

Las Vegas (March 25) – The American International Automobile Dealers Association (AIADA) today announced that Salt Lake City, Utah, dealer Brad Strong will serve as its 2018 chairman. Strong, who is the co-dealer principal of Strong Volkswagen, Audi Salt Lake City, and Porsche Salt Lake City, took over the position in February of this year, but was recognized at AIADA’s 48th Annual Meeting and Luncheon, held today in Las Vegas. During his remarks, he emphasized the role dealers like him play in the U.S. economy and what dealers must do to defend their businesses.

“We need to work with AIADA to hold congressional visits at our dealerships where we can share our investment numbers and our employment stats. That’s the best shot we have at convincing lawmakers that trade wars aren’t abstract fights between nations and political parties. Trade wars have real consequences, and unfortunately for us, they can have real casualties,” Strong said.

Strong is a third-generation dealer. With his brother, Blake, he runs a stable of dealerships in Salt Lake City that have been in operation since the 1940s. Last year, they opened a new downtown Volkswagen store. Strong is an active member of the auto retail industry, having served on AIADA’s Board of Directors since 2009, and is taking on the role of chairman as international nameplate dealers are facing new trade and tariff policies that stand to impact the price of the vehicles they sell to millions of American customers.

“Washington has no sense of how price sensitive this industry is, and just how easily their tax and tariff schemes could send annual auto sales into a tailspin, costing thousands of jobs,” Strong said.

Serving alongside Strong in leadership positions on the AIADA Board of Directors are Paul Ritchie, Immediate Past Chairman (Hagerstown, M.D.); Howard Hakes, Chairman-Elect (City of Industry, Calif.); Jason Courter, Vice-Chairman (Bellevue, Wash.); and Steve Gates, Secretary/Treasurer (Richmond, Ky.).

Also during its Annual Meeting, AIADA presented Chicago dealer Mike McGrath with the 2018 David F. Mungenast Sr. Lifetime Achievement Award. For more about AIADA, visit


About AIADA: Established in 1970, AIADA is and continues to be the only association whose sole purpose is to represent America’s international nameplate automobile franchises that sell and service the following brands: Acura, Aston Martin, Audi, Bentley, BMW, Ferrari, Genesis, Honda, Hyundai, Infiniti, Jaguar, Kia, Land Rover, Lexus, Maserati, Mazda, Mercedes, MINI, Mitsubishi, Nissan, Porsche, Rolls Royce, Scion, Smart, Subaru, Toyota, Volkswagen, and Volvo. These retailers have a positive economic impact both nationally and in the local communities they serve, providing more than 500,000 American jobs. Visit AIADA online at

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